An Absolut Vodka advertisement featuring South Korea’s huge anti-government rallies over the past month has upset many Koreans for commercializing a political crisis.
The ad, which was produced by Absolut Korea, features hundreds of thousands of protesters holding candles forming the iconic shape of the vodka brand’s signature bottle.
The tagline, “The Future is Yours to Create” is written across the top.
After the company shared the image on its official Facebook page over the weekend, thousands of Facebook users criticized the ad, with many calling it inappropriate for Absolut to exploit the protests to sell alcohol.
Article source: Branding in Asia
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